Client
Fishers Test Kitchen
Deliverables
Logo
Visual identity
Brand guidelines
Fishers Test Kitchen: A Culinary Innovation Hub
Fishers Test Kitchen serves as an incubator for aspiring chefs, providing them with a platform to develop their culinary concepts and grow their businesses. Located within the vibrant Fishers District, it brings together emerging talent, food enthusiasts, and the community to celebrate innovation in the culinary arts. This one-of-a-kind space not only supports local chefs but also elevates the dining experience for patrons, creating a destination for culinary discovery.
The approach
The branding process began with a focus on capturing the essence of culinary and community connection. The logo was designed to symbolize creativity and experimentation, with a unique typeface highlighted by subtle details that reflect the innovative spirit of the Test Kitchen. The mark integrates accents that draw in the eye and represent the spark of culinary creation.
A-frame sign
Local advertisement of the opening
Bringing the vision to life
A cohesive visual identity was crafted to ensure the brand’s presence resonated across all touchpoints. The brand guidelines established a consistent look and feel, from digital platforms to print materials. Bold typography and a warm, inviting color palette were chosen to reflect the energy and creativity of the chefs while maintaining a polished aesthetic.
Delivery gear
Employee aprons
Recyclable to-go cups
The impact
The branding extended to overseeing the installation of signage, ensuring the Test Kitchen’s presence was immediately recognizable within the Fishers District. From exterior signage to interior wayfinding, every detail reinforced the brand’s identity and created a welcoming atmosphere for visitors. This comprehensive branding effort has helped position Fishers Test Kitchen as a cornerstone of culinary innovation, fostering a thriving food community and supporting the next generation of chefs.
