El Creakbaum - City of Fishers

Client

City of Fishers

Deliverables

Logo and visual identity

Brand guidelines

Web design

Social posts

Event displays

Promotional materials

City of Fishers: Building a Unified Identity

The City of Fishers is a thriving community in Indiana, known for its forward-thinking approach and emphasis on quality of life. The visual identity for the city needed to reflect the city's smart, vibrant, and entrepreneurial mantra while creating a cohesive and recognizable brand for its diverse initiatives and programs.

The approach

The visual identity for the City of Fishers centered on creating a dynamic and unified brand that would resonate with residents and visitors alike. The logo design used modern typography to capture the city’s energy and innovation, paired with the circular crossroads icon which pulls color and symbolism from the Fishers flag to pay tribute to its heritage. A versatile design system ensured consistency across all city departments and communications.

Employee ID badges

City of Fishers main logo

Fishers stationary suite

Pole banners throughout the city

Employee shirts with embroidered logo

Deliverables

Monthly publication

Keeping residents informed

Think Fishers magazine served as a vital resource for residents, highlighting local events, initiatives, and stories that mattered most to the community. The magazine’s design emphasized clarity and engagement, with a clean layout, striking photography, and bold typography that aligned with the city’s overarching brand. Each issue aimed to inform and inspire, reinforcing Fishers’ commitment to transparency and connection. You can view back issues of Think Fishers here.

Think Fishers spread featuring Fishers Test Kitchen

Think Fishers cover layout

Community events calendar in the back of each issue

Deliverables

Visual identity

Brand guidelines

Social posts

Event signage and wayfinding

Promotional materials

A summer celebration

Spark!Fishers is the city’s premier annual celebration, bringing together thousands of residents for week of festivities. A comprehensive suite of marketing materials, including event signage, banners, digital ads, and printed collateral were developed to capture the excitement of the event with bold graphics, vibrant colors, and a consistent visual theme that united all aspects of the celebration.

Event divider banner

Spark!Fishers volunteer swag

Event map

The parade with event pole banners hanging

Pole banners

Spark!Fishers swag bag

Deliverables

Logo and visual identity

Brand guidelines

Social posts

Event displays

Promotional materials

Supporting local businesses

Shop Fishers encourages residents to support local businesses through seasonal promotions. The campaign’s visual identity utilized eye-catching graphics and playful typography to create a sense of excitement and community pride. From social media posts to printed flyers, the cohesive design reinforced the importance of shopping local and highlighted the variety of businesses that make Fishers unique.

Window cling for participating businesses

Newspaper insert

Event brochure listing participants and deals

Deliverables

Logos and visual identities

Brand guidelines

Social posts

Promotional materials

Fostering community wellness

The City of Fishers prioritizes the health and well-being of its residents through various initiatives, including the Fishers Health Department, the Mental Health Initiative, and Community Shield. Branding and materials for these programs had to emphasize accessibility and trust. From educational resources to public health campaigns, the designs ensured clear communication and a consistent visual identity, reflecting the city’s dedication to fostering a healthy and connected community.