The branding for the Fishers Arts & Culture Commission (FACC) was crafted to embody the organization's mission: to epitomize the community's aspirations for a smart, vibrant, and entrepreneurial city, enriched by the arts, architecture, and cultural experiences. Ensuring authenticity and resonance, the final logo was designed to captivate both artists and audiences, serving as a genuine reflection of the vibrant artistic landscape and aspirations of Fishers.