El Creakbaum

Client

Edify

Deliverables

Updated visual identity

Brand guidelines

Web design

Social posts

Trade show booths

Promotional materials

Edify: Elevating Customer Experience

Edify was a customer experience SaaS tech startup dedicated to helping companies save time and improve efficiency with easy-to-build CX workflows. With a mission to simplify and enhance interactions for businesses, Edify’s solutions empowered teams to focus on what matters most: delivering exceptional service. In 2023, Edify set out to refresh its brand and elevate its presence across multiple platforms.

The approach

The brand refresh began with a complete overhaul of Edify’s visual identity. Pastel tones gave way to a bold, vibrant color palette that injected energy and personality into the brand. Engaging typography was introduced, reflecting Edify’s witty, tongue-in-cheek attitude. Custom illustrations and photography embraced the new secondary palette, adding depth and consistency across all touchpoints. These updates worked together to create a cohesive, lively aesthetic that stood out in a competitive tech landscape.

Edify logo lockups in primary colors

Primary and secondary palettes with example images

Custom icons and typography samples

A fresh digital experience

In early 2023, Edify unveiled a revamped website that brought its new branding to life. The site balanced polished, dynamic layouts with playful illustrations, all while showcasing the secondary color palette. Screenshots of the product were seamlessly integrated, ensuring the design highlighted functionality while maintaining visual appeal. Digital communications, including ads and newsletters, followed suit by leveraging bold typography and engaging visuals to connect with both prospects and existing clients.

Custom illustrations to highlight Edify's top features

Fully responsive site design for easy accessibility

Digital ads

Trade show impact

Edify’s presence at industry trade shows was reimagined to reflect its updated brand identity. The team designed striking graphic panels for a new booth setup, ensuring maximum visual impact in busy environments. Promotional materials, from brochures to giveaways, were thoughtfully curated to reinforce the company’s evolution. Every element communicated a vibrant and sophisticated image, solidifying Edify’s position as a standout player in the SaaS space.