Circle City Fire: Igniting a Bold Identity
Circle City Fire is Indianapolis’ premier fire arts troupe, blending ancient fire artistry with modern performance dynamics. From mesmerizing fire poi and hoops to acrobatic feats that light up the night, their performances captivate audiences with breathtaking displays of skill and storytelling. By day, vibrant LED and daytime acts ensure their energy shines in any setting, creating immersive experiences that leave audiences spellbound. Each show celebrates the fiery spirit within, weaving a seamless connection between tradition and innovation.
The approach
The visual identity for Circle City Fire needed to reflect their dynamic performances and the captivating artistry of their craft. The logo design drew inspiration from the intricate flame fans used by the performers, symbolizing both precision and elegance. The swirling forms evoke movement and energy, capturing the troupe’s ability to transform fire into an extension of their art. The result is a bold, recognizable mark that embodies the passion and creativity at the heart of Circle City Fire.
Mural promoting Circle City Fire
Building the brand
Beyond the logo, consultation was provided on the broader brand identity, ensuring that every visual element complemented the troupe’s unique spirit. The color palette, dominated by fiery reds and oranges, mirrors the intensity of their performances, while subtle gradients evoke the flickering motion of flames. Typography and supporting graphics were chosen to balance modern sophistication with a touch of raw energy, ensuring a cohesive identity across all platforms.
The comprehensive branding laid the foundation for their digital presence, promotional materials, and event collateral, helping Circle City Fire establish itself as a leader in the performance arts community. Their identity now ignites imagination and resonates with audiences, leaving a lasting impression long after the flames fade.
Beanie for winter shows
Messenger bag
Enamel pins
"El is a pleasure to work with! She's incredibly helpful with adjustments along the way, ensuring our visions come to life. We absolutely love our unique logo for Circle City Fire LLC and couldn’t be happier with the final result!"
- Abby Stege, Circle City Fire